18 June 2026
Plenty of businesses share the same problem. They have something heavy that needs moving, often repeatedly, but the load is awkward enough that no standard tug or trolley quite works. Maybe the wheels need to run on rails. Maybe a 2,500 kg load needs bringing up from underground storage. Maybe the working area is ATEX-rated, where spark risk has to be carefully managed.
That is where custom electric tugs come in.
A custom electric tug is a powered load mover built or modified for a specific job. The base machine handles the propulsion side, including the battery, motor, controls and brakes. Bespoke attachments handle the part that interacts with your load. The result is a single piece of kit that takes a job a standard mover cannot manage and turns it into a routine task.
The point is not novelty, it is reliability. A custom build can replace awkward workarounds, such as manual pushing, forklifts squeezed into tight spaces, or hired plant for a job that only comes around once a month. Instead, you get one machine that fits your workflow.
A standard electric tug is excellent at what it does, which is moving wheeled loads on a reasonable floor surface. Custom solutions become worth considering when:
These may sound specialist, but they are real handling challenges in rail depots, defence sites, container loading bays and large factories with cable drums or paper reels.
With custom electric tugs, the attachment is often what turns a good idea into a usable solution.
The tug provides the power and control, but the attachment determines how that force is applied to the load. It needs to connect securely, work at the right height, avoid damaging the load, and give the operator enough control to move safely.
That is why custom projects are rarely just about choosing a bigger machine. The best solution usually comes from matching the tug, attachment and working method to the job.
The strongest custom builds come out of a design conversation, not a catalogue. At Power Pusher, the process tends to follow the same pattern:
That last point matters more than it sounds. A custom machine built entirely from one-off parts can become a liability five years in. A custom build that shares major components with a production range is something you can keep running for decades.
The examples below show how broad our custom electric tug designs can be. Each machine was built around a specific handling challenge, whether that meant working on rails, adding remote control, supplying onboard air, or creating a demountable drive unit. Different industries, different loads, same underlying idea: take a proven propulsion platform and adapt it to the job.

4WD electric mover with wheel guards and a custom arm attachment for rail bogies.
Radio-controlled, it moves metro cars safely around a transport depot.

Demountable staircase drive unit for airport ground handling (GSE).
A traction drive that moves passenger staircases into position, then unclips and is removed once the staircase is parked.

Super Power Pusher with built-in compressor and reservoir.
The onboard compressor delivers a 30 psi supply through a male attachment, feeding the Joloda One Shot system used to load containers.

Rail-mounted ammunition hauler.
It raises a 2,500 kg cart from underground storage, operated from a towed seat or remotely by radio frequency control.

Custom rail transfer cart for a nuclear company.
Built on the Power Trolley platform, it moves 3,000 kg loads along rails.
None of these began as a standard off the shelf product. Each one started with a customer’s problem and became a machine built around it. That is where every custom project here starts, with a specific load that needs moving.
If you have a load that needs moving regularly and the existing method feels slower, riskier or more manual than it should be, a custom electric tug is worth a look. The best starting point is a short description of the load, including the weight, footprint, what it rests on and where it travels to and from, ideally with a photo or a sketch.
You can find out more on the Custom Electric Tugs page, or send drawings and images via our detailed enquiry form.
If it rolls, it can almost certainly be moved. The question is how to move it safely, efficiently and reliably.